Fashion legend Kate Moss steps into the DREST universe for two weeks from March 28th as the styling game’s first guest avatar. Players on DREST, the world’s first luxury fashion mobile styling game, are invited to style Kate Moss using pieces from the supermodel’s stunning collaboration with Parisian fine jewellery house Messika, together with clothes and accessories from the 250+ luxury brands available in DREST, including Gucci, Bottega Veneta and Loewe. The Messika by Kate Moss collection was co-designed by Valérie Messika and Kate Moss, with the first high jewellery line launching in 2020 and a second in 2021.
DREST pays homage to Kate’s most iconic fashion moments, giving players the chance to style the supermodel in full-length photoshoots and close-up jewellery challenges, leveraging DREST’s recently launched hyper-realistic close-up mode. This game mode enables players to explore their creativity and showcase their accessory styling and beauty artistry in greater detail than ever before.
“It was incredible to see the avatar DREST has made of me, and I enjoyed being involved in the creative process, just as I did when designing my high jewellery collection for Messika. The pieces Valérie Messika and I created work well in the game because there are many styling options. DREST will bring the collection to a whole new audience, and I’m excited to see how the players will style me over the next two weeks. My tip? You can never wear too many diamonds!”
Kate Moss.
DREST stylists will use one Messika by Kate Moss piece in each photoshoot, which will be free for all players to use exclusively in Kate’s dedicated styling challenges. The Messika Haute Joaillerie collection features necklaces, bracelets, earrings and hairpieces designed in collaboration between Kate and Messika’s Creative Director, Valérie Messika, and inspired by the contents of the model’s personal jewellery collection.
Furthermore, Messika will be rewarding one DREST stylist with a Baby Move pendant in white gold worth £2630/$3437. The winning stylist will be chosen by Kate herself, as she picks one favourite look from all the challenge entries. Baby Move is a part of Messika’s signature Move collection, an iconic design which features three moving diamonds in motion.
“I’m excited to see gamers engage with the Messika challenge in the DREST metaverse and how they style avatar and icon, Kate Moss. It’s always been important to me that people are playful with diamonds and experiment with fine jewellery in the same way as fashion. Fine jewellery should not intimidate, there are no rules and diamonds should never be seen as occasional wear. The Messika challenge on DREST will certainly help debunk these myths and this really interests me.”
Valérie Messika, Founder & Artistic Director of Messika
Kate’s avatar was created by DREST’s in-house designers and features five unique hairstyles, designed in consultation with industry legend and Kate’s long-time friend and hairstylist, Sam McKnight. A dedicated edit of the game’s 100s of beauty items has also been made available for Kate’s challenges, as well as three exclusive backgrounds – a fashion runway, Cotswolds field and luxury hotel lobby.
For the first time, Kate will appear as an App Store icon, replacing DREST’s permanent avatars for the duration of the campaign, and wearing digitally recreated pieces from the Messika By Kate Moss High Jewellery collection. This rare move demonstrates Kate’s unique place in fashion and heralds DREST’s first foray into the highly popular ‘Live Events’ using key IPs.
“I told Kate about DREST when it was in the very early stages of development. Back then, so many people in the fashion industry thought I was crazy to think the worlds of high-fashion and gaming could align, but not Kate. She got it immediately and loved the concept so we’ve been looking for a project to team up on ever since and her jewellery collaboration with Messika felt like the perfect fit. Kate is a true global fashion icon so to have her make her first in-game avatar appearance in the DREST metaverse is incredibly exciting.”
Lucy Yeomans. DREST Founder and Co-Chair
Next up for us is another scenario for newcomers to The Sims 4. We have…
Welcome to Hades 2, the mysterious underworld! You can't escape this roguelike dungeon crawler without…
Robin is one of the characters from Honkai: Star Rail, her main role is support.…
This website uses cookies.