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Categories: Press Releases

The Sandbox and Arianee Partner to make “Metaverse ready” a Reality

The Sandbox, the open NFT gaming metaverse made & owned by players, and Arianee, the leading web3 solutions platform for brands have announced their partnership today. As the future of experiences become hybrid, the two tech pioneers are joining forces to offer users the first-ever service bridging IRL and metaverse utility through NFT.

As the immersivity of the metaverse brings an additional layer to user journeys, brands and NFT collections alike and aspire to offer a seamless, continuous experience to their communities by bringing utility to NFTs. One of the most exciting and promising of these utilities is often referred to as “metaverse ready”, or the capability to deploy an NFT obtained IRL in the metaverse.

For the very first time Arianee and The Sandbox are bringing this concept to life with a simple and seamless journey that brands will be able to offer to their customers.

The concept is simple : if you own an NFT IRL (in real life), you can get the corresponding one in The Sandbox and vice versa. Brands minting NFTs on both platforms will be able to offer this to their users, on a simple interface. It is the beginning of the metaverse to store and store to metaverse roads. The possibilities are endless, and only limited by brands creativity who will have the opportunity to mix physical, digital, experiencial, immersive and enticing offerings for their most engaged and omnichannel users. The first brands deploying this one-of-a-kind service will be announced this Spring.

Since the 2000s, the luxury and retail industries have been undergoing profound changes. They are witnessing the emergence of new prisms, from e-commerce to second-hand platforms and now the metaverse, which is said to be one of the biggest opportunities for business since the creation of the internet.

For brands the stakes are high: According to Forbes, the Metaverse is a $1 Trillion revenue opportunity. Having a look at this innovative partnership could be worth it.